Celebrities Who Started Their Own Successful Cosmetic Ventures

It’s not surprising to see that many celebrities have taken the plunge into the beauty industry and are launching their own brands. Rihanna, Lady Gaga, and Selena are all popular examples of this recent trend. Whether they put their name to become a brand ambassador or launch their own line of hair products, skincare products, or makeup, they have enabled customers to have a celebrity-like glow without paying for a hairstylist or makeup artist.

Victoria Beckham, Kylie Jenner, Britney Spears, and Paris Hilton are among the early adopters and successful examples. Even many Instagram and Tik Tok influencers have launched their own cosmetics as they can market the products online efficiently. Along with getting their products at affordable rates, customers can get a bath and body works coupon code and make their purchase experience easier.

However, not all celebrities have been successful in the beauty industry. Here, we have listed celebrity beauty brands that have been successful.

Lady Gaga

Lady Gaga’s beauty line is now available to purchase in stores since 2019. This gives consumers a chance to get their hands on some of the star’s best-loved products. If you’re looking for a new way to apply eyeliner, check out the Haus Laboratories winged stickers to get the perfect cat-eye.

Kylie Jenner

Kylie is best known for her lip kits, and a few years ago, she expanded into beauty products with the release of a new setting mist. Kylie says that this product is incredibly helpful for combating makeup meltdown, even after all-day wear. The product has been so popular that in just six months of the launch, it sold out on four different occasions. Her brand was limited to Lip Kit until 2015, but now it has grown to become a popular brand among women.


In 2017, Female Hip hop artist Rihanna created her own makeup brand called Fenty Beauty. This line has 50 different shades to choose from, each carefully chosen for a variety of skin tones by the artist herself. The icon’s matchstick trio also makes concealing, contouring, & highlighting easy so there’s always hope for a fresh ‘Fenty’ look.

Kim Kardashian

Originally inspired by her younger sister Kylie Jenner, Kim Kardashian founded KKW Beauty in 2017. This beautiful house provides all of the tools needed to give you a Kim Kardashian look. The contour and highlight sticks have been rated highly by consumers, but make sure to try out the matte nude lipstick as well.

Victoria Beckham

The Spice Girl, Victoria Beckham, launched her own beauty brand in September 2019. It’s not surprising that these products have a pricey price tag considering they feature moisturizing skincare products too. When it comes to buying Victoria Beckham Beauty products, you cannot go wrong with the eye shadow palette in a smoke shade.

Millie Bobby Brown

Millie Bobby Brown is one of the many actresses who recognize that Gen Z wants to be empowered and feel good about themselves. She launches beauty products aimed at their needs and affordability called Florence by Mills. The company offers quality skincare goodies for a reasonable price ($10-34).

Jaclyn Hill

YouTube star Jaclyn Hill has had to “relaunch” her namesake brand after the lipsticks she launched in June 2019 were met with controversy. These products, which generated lots of hype, saw complaints about their formula melting after just a couple of uses. However, now her brand has been delivering satisfactory customer products.

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