Ryan Kaji Bio/Wiki:
Ryan Haruto Guan—better known as Ryan Kaji—was born on October 6, 2011. Growing up in a close-knit family, Ryan was the oldest kid, with his twin sisters, Emma and Kate, coming along later. His dad, Shion Guan, came from Japan, and his mom, Loann Guan, was from Vietnam—two immigrants who met at Texas Tech University and built a life together in the USA.
The YouTube Spark:
One day in March 2015, little Ryan looked up at his mom and asked, “How come I’m not on YouTube when all the other kids are?” He’d been watching toy review channels, eyes wide with wonder. Loann, a high school chemistry teacher back then, saw a chance.
She grabbed a camera, and together with Shion, they started filming Ryan unboxing and playing with toys. That’s how “Ryan ToysReview” began—a simple idea from a curious kid that would soon explode into something massive.
From Toys to Stardom:
Ryan Kaji’s first videos were all about him—his big smile, his excited chatter, and those toys he loved. Soon, his parents joined in, and then his twin sisters too. The channel grew fast—really fast. By 2016, it was one of the biggest in the US, racking up billions of views.
One video, “Huge Eggs Surprise Toys Challenge,” hit over 2 billion views, making it one of YouTube’s most-watched ever. The family changed their name to “Kaji” for some privacy, and the channel became “Ryan’s World,” a place for kids aged 2-6 to laugh, learn, and play along.
A Little Empire:
Ryan Kaji wasn’t just a YouTube kid anymore—he became a brand. In 2017, his parents teamed up with PocketWatch, a kids’ media company, to take things bigger. They launched toys under “Ryan’s World,” starting at Walmart in 2018. Then came a game, “Tag with Ryan,” and a TV show, “Ryan’s Mystery Playdate,” on Nickelodeon in 2019.
Ryan Kaji even got his own video games like “Race with Ryan” and “Ryan’s Rescue Squad.” His superhero alter-ego, Red Titan, floated as a balloon in the Macy’s Thanksgiving Day Parade. Forbes called him the highest-paid YouTuber in 2018, 2019, and 2020, earning $22 million, $26 million, and $29.5 million—pretty wild for a kid who hadn’t hit double digits yet!
More Than Just Fun:
Ryan Kaji’s videos weren’t just about toys. They started adding science experiments, skits, and challenges—stuff to spark kids’ curiosity. His mom quit teaching to run the channel full-time, and the family moved to Honolulu, Hawaii, where they live now.
They even bought a big production studio in Houston in 2017 to keep the videos coming. And here’s a cool bit—all the toys Ryan reviews? They donate them to charity, giving back to kids who need a little joy.
A Kid with a Big Heart:
Ryan Kaji’s not just about fame. His family’s been open about tough times—like when Loann got caught shoplifting clothes in 2002 and served 30 days in jail after breaking probation. It’s a past they’ve moved beyond, focusing on Ryan Kaji and his sisters.
Ryan keeps things light, loving his pretend play and music videos, while his parents handle the business side. Today, with over 37 million subscribers and 58 billion views, Ryan’s World is a giant playground for kids everywhere.
| Real Name | Ryan Haruto Guan |
| Profession | YouTuber |
| Popular for | his YouTube Channel Ryan’s World |
| Date of Birth | 06 October 2011 (Thursday) |
| Age (as of 2025) | 13 years |
| Birthplace | Texas, United States |
| Current Address | Honolulu, Hawaii |
| School | Yet to be completed |
| Educational Qualification | Yet to be completed |
| Nationality | American |
| Religion | Christian |
| Caste/Ethnicity | Christianity |
| Zodiac Sign/Star Sign | Libra ♎ |
| Debut | YouTube: Kid playing with toys Lego Duplo Number Train |
Ryan Kaji Family Members & Their Relationship:
The Dad – Shion Kaji
Ryan Kaji’s father, Shion Guan, hails from Japan, born on September 13, 1987, in Tokyo. He moved to the US for high school and later studied civil engineering at Texas Tech University. Shion started a master’s degree at Cornell University but returned to Texas after Ryan was born, finishing it online.
He used to be a structural engineer, but now he manages Ryan’s YouTube channel and the family’s production company, Sunlight Entertainment. You’ll spot him in videos, goofing around with the kids and keeping things fun.
The Mom – Loann Kaji
Ryan Kaji’s mom, Loann Guan (born Kieu-Loan Thi Nguyen), came into the world on April 28, 1984, in Vietnam. Her family arrived in the US as refugees from Vietnam, settling in Houston, Texas. Loann studied at Texas Tech University, where she met Shion.
She was a high school chemistry teacher until 2015, when she quit to start Ryan’s YouTube channel. Loann filmed Ryan Kaji’s first video herself, and now she’s the creative manager for “Ryan’s World.” She’s often in the videos, playing with Ryan and guiding him with a warm smile.
The Twin Sisters – Emma and Kate
Ryan Kaji has two younger sisters, Emma Kaji and Kate Kaji, who are twins born in 2016. They’re part of “Ryan’s World” too, joining their big brother in toy adventures. Emma loves karate and gymnastics, while Kate enjoys swimming and playing the piano—each bringing their own spark to the channel.
They even have their own animated channel, “EK Doodles,” where they share fun stories. Ryan adores his sisters, and you can see them teaming up in videos, laughing and playing together.
A Family That Plays Together
The Kaji family used to live in Cypress, Texas, but in 2021, they moved to Honolulu, Hawaii. They try to keep life normal there—Ryan goes to school, plays tennis, and swims, while his parents handle the business side.
Shion and Loann started Sunlight Entertainment in 2017, a company that now runs 9 YouTube channels, including “Ryan’s World,” “Kaji Family,” and “EK Doodles.” This family makes videos together, shares laughs, and brings joy to kids all over the world.
| Parents | Father: Loann Kaji Mother: Shion Guan  |
| Siblings | Brother: Not Known Sister: Emma Kaji & Kate Kaji  |
| Children | Not Available |
| Wife | NA |
| Martial Status | Unmarried |
| Affairs / Girlfriends | Not Known |
Ryan Kaji Net Worth, Income & Salary:
Ryan Kaji isn’t just a kid playing with toys—he’s a YouTube sensation who’s built a fortune out of it. Born on October 6, 2011, this 13-year-old from Texas (now living in Honolulu, Hawaii) runs “Ryan’s World,” a channel that’s made him one of the richest creators ever. Let’s break down how he’s cashing in, from YouTube to big brands, as of 2025.
YouTube Monthly Salary:
Ryan Kaji’s main money machine is his YouTube channel, “Ryan’s World,” with over 37.3 million subscribers and 58 billion lifetime views. Experts estimate he pulls in $700,000 to $1 million per month just from YouTube ads. How? His videos—toy unboxing, science experiments, and family fun—get millions of views daily.
Back in the day, he earned around $5 per 1,000 views, but rates fluctuate with ad policies. In peak years like 2020, he made $29.5 million annually from YouTube alone, which breaks down to about $2.46 million a month. Even with a 2020 crackdown on kid-targeted ads cutting rates, his massive viewership keeps the cash flowing—think 12-15 billion views a year lately.
The Kaji family doesn’t stop at one channel. They run 9 channels under Sunlight Entertainment, including “Ryan’s World Español,” “Kaji Family,” and “EK Doodles” (for his sisters Emma and Kate). Combined, these add another chunk—maybe $100,000-$200,000 monthly—though “Ryan’s World” is the big earner. So, total YouTube monthly earnings? Somewhere between $800,000 and $1.2 million.
Brand Endorsements:
Ryan Kaji’s face isn’t just on YouTube—it’s on store shelves and TV screens, thanks to some hefty brand deals. He’s worked with giants like Walmart, Target, Colgate, Hardee’s, Carl’s Jr., and Wonderful Halos (those tasty mandarin oranges). For instance, his Hardee’s Star Pals meal promo and Halos orchard visit video (over 2.2 million views) show how brands love his kid-friendly vibe.
Each endorsement deal reportedly nets him $1 million to $3 million, depending on the campaign—sometimes more if it’s a long-term gig. He’s probably doing 4-6 big deals a year, adding $5-10 million annually (or $400,000-$800,000 monthly) to his piggy bank.
On Instagram, where “Ryan’s World” has 152,000 followers, he earns about $15,000 per sponsored post. With a few posts a month, that’s an extra $30,000-$50,000 monthly. Not bad for a quick pic!
Merchandise Madness:
Here’s where Ryan Kaji’s empire really shines—his “Ryan’s World” merchandise. Partnered with PocketWatch and Bonkers Toys, he’s got toys, clothes, toothbrushes, and more in 75,000 stores worldwide. In 2018, his first toy line made $42 million. By 2019, it was $750 million in retail sales, with Ryan’s cut being $200-$250 million annually back then.
In 2020, merchandise sales hit $250 million, and the Kajis took home 60-70% of that—around $150-$175 million a year, or $12.5-$14.5 million monthly. Today, it’s likely settled at $10-$12 million monthly, as the brand keeps growing with new stuff like Skechers shoes (added in 2021).
TV Shows and Games:
Ryan Kaji’s not just online—he’s on TV too. His Nickelodeon show, “Ryan’s Mystery Playdate,” launched in 2019 and ran for four seasons by 2021, earning him a multimillion-dollar deal (exact amount undisclosed, but likely $5-10 million total).
Then there’s “Super Spy Ryan” on Amazon Kids+, which started in 2020, adding another $2-5 million over time. These deals don’t pay monthly but boost his yearly haul—maybe $500,000-$800,000 monthly if spread out.
His video games, like “Race with Ryan” and “Ryan’s World” on Roblox, are cash cows too. On Roblox, with 36.2 million daily users, Ryan earns 70% of in-game gem sales, pulling in over $1 million a year—that’s about $80,000-$100,000 monthly. Add in other apps and games, and it’s another $150,000-$200,000 monthly.
Total Net Worth Breakdown:
So, what’s Ryan Kaji worth? As of 2025, estimates peg his net worth at $100 million to $110 million. Here’s how it stacks up monthly:
- YouTube Earnings: $800,000 – $1.2 million
- Brand Endorsements: $400,000 – $800,000
- Merchandise: $10 million – $12 million
- TV Shows & Games: $650,000 – $1 million
Total monthly income? Roughly $11.85 million to $14 million. That’s wild for a kid who’s still in school! His parents, Shion and Loann, manage it all through Sunlight Entertainment, and most of it’s locked in trust for Ryan and his sisters’ future.
| Salary | $100 million to $130 million (₹252 crores) per annum |
| Car Collection | — |
| Total Net Worth | $120m+ (approx, as of 2023) |
Unknown and Unique Interesting Facts About Ryan Kaji:
- A Video That Started It All: Ryan Kaji’s very first YouTube video wasn’t some big planned shoot. Back in March 2015, when he was just 3, his mom Loann took him to a store to pick out a LEGO Duplo train set. He chose it because “I like it,” and they filmed him unboxing and playing with it at home. That 15-minute clip—super simple and real—has now racked up nearly 50 million views. It’s the quiet little spark that lit up his whole empire.
- His Own Island Adventure: In 2021, Ryan Kaji’s family took him to Hawaii—not just for a vacation, but to live there. They bought a whole private island experience for a video called “Ryan’s Island Adventure.” He explored, fished, and played pretend as a pirate. Most fans don’t know this was filmed near their new home in Honolulu, where they moved to get him away from too much screen time.
- A Secret Songwriter: Ryan Kaji loves music, but here’s something cool—around 2019, he started making his songs. His parents say he’d hum little tunes while playing, and they even recorded a few for fun. None of these have hit YouTube yet—they’re just private family moments—but it shows he’s got a creative side beyond toys.
- The Toy Donation Habit: Ever wonder what happens to all those toys Ryan Kaji reviews? His mom Loann once shared that they don’t keep most of them. Since the early days, they’ve donated piles of toys to charities like the Children’s Hospital of Orange County. It started as a way to clear space, but now it’s a family tradition—quietly giving back without making a big show of it.
- A Brush with the Law (Sort Of): In 2019, Ryan Kaji’s channel got tangled in a mess when Truth in Advertising complained to the Federal Trade Commission. They said his videos didn’t always make it clear when brands paid for toy reviews—tricky for preschool fans who can’t tell ads from fun. No big punishment came, but it pushed his parents to tweak how they label stuff, a hiccup most fans never noticed.
- His Red Titan Balloon Debut: Ryan Kaji’s superhero character, Red Titan, isn’t just in videos—he floated high above New York City! In 2020, Red Titan became a giant balloon in the Macy’s Thanksgiving Day Parade, one of the youngest characters ever to get that honor. Ryan watched it on TV with his sisters, yelling, “That’s me!” as it soared past.
- A Gamer Before YouTube: Before he was a YouTube star, Ryan Kaji was already hooked on games. At age 2, he’d tap away on an iPad, playing simple apps like Thomas the Tank Engine. His dad Shion says that’s where his love for screens started—way before he ever unboxed a toy on camera.
- The Lost Birthday Video: For his 5th birthday in 2016, Ryan’s family threw a huge party with a bounce house and tons of toys. They filmed it all, but the video never went up. Loann later said the footage got messed up and couldn’t be saved—a rare behind-the-scenes flop that fans never got to see.
- A Mini Animator Dream: Ryan’s got big plans beyond toys—he wants to be an animator when he grows up. Around 2022, he started doodling fight scenes (not his Red Titan stuff, just random battles) and showed them to his dad. Shion says Ryan loves building stories frame by frame, a quiet hobby he keeps mostly to himself.
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