Riniki Bhuyan Sarma: Northeast’s Media Queen
Riniki Bhuyan Sarma Bio/Wiki: Riniki Bhuyan Sarma is an Indian businesswoman from Assam. She was born on July 31, 1973, in Guwahati. She is the Chairperson and Managing Director of Pride East Entertainments Private Limited, a big media company in Northeast India.
The company runs two news channels—News Live and Northeast Live—three entertainment channels—Rang, Ramdhenu, and Indradhanu—and an Assamese newspaper called Niyamiya Barta. She started News Live in 2008, making it the first satellite news channel in Assam.
Riniki went to St. Mary’s High School in Guwahati for her early education. Then she studied at Cotton College in Guwahati, where she got a degree in Political Science. After that, she earned a law degree from Government Law College in Guwahati and is enrolled with the Bar Council of India. She used to play tennis and represented Assam in national tournaments when she was younger.
She married Himanta Biswa Sarma, now the Chief Minister of Assam, on June 7, 2001. They met as students at Cotton College, where he was the General Secretary of the student union. They dated for 10 years before getting married. They have two children: a son named Nandil Biswa Sarma and a daughter named Sukanya Sarma.
Riniki’s father, Jadav Chandra Bhuyan, was a well-known industrialist in Assam. She inherited some land from him, including a plot in Guwahati. Her company recently bought Time8, a digital news platform, in 2023. She also runs social projects like Sneha Bandhan, a home for orphaned kids, and Udayachal, a school for specially-abled children, under trusts named after her father and father-in-law.
In 2023, Congress claimed her company got a ₹10 crore grant from the government under the Pradhan Mantri Kisan Sampada Yojana, but Riniki denied it, saying her company never applied for or received any subsidy. She stays active in her business and lives in Guwahati with her family.
| Real Name | Riniki Bhuyan Sarma |
| Nick Name | Riniki |
| Profession | Businesswomen |
| Popular for | Being the wife of Assam CM’s Himanta |
| Date of Birth | July 31, 1973 (Thursday) |
| Age (as of 2025) | 51 years |
| Birthplace | Guwahati, Assam, India |
| Current Address | Guwahati, Assam, India |
| Nationality | Indian |
| School | St. Mary’s High School, Guwahati |
| College | *Cotton College, Guwahati *Government Law College |
| Educational Qualification | *B.A. in Political Science *Bachelor of Legislative Law (L.L.B.) |
| Religion | Hinduism |
| Zodiac Sign/Star Sign | Leo ♌ |
Body Measurements & Physical Stats:
| Age (as of 2025) | 51 years |
| Height | in centimeter: 165 cm in meter: 1.65 m in feet: 5′5” Inch |
| Weight in Kilogram | 55 kg |
| Weight in pounds | 121 lbs |
| Body Measurement | 34-28-34 |
| Eye Colour | Black |
| Hair Colour | Black |
Riniki Bhuyan Sarma Family Members & Their Relationship:
Riniki Bhuyan Sarma comes from an Assamese Hindu family in Guwahati, Assam. Riniki Bhuyan Sarma’s father, Jadav Chandra Bhuyan, was a respected industrialist who owned businesses and land in Assam. Her mother’s name isn’t mentioned in public records—she was a homemaker who stayed out of the spotlight.
Riniki Bhuyan Sarma has a sister named Rakhi Bhuyan Hazarika, who is married to an IPS officer named Anand Prakash Tiwari. Reliable sources do not mention brothers or other siblings. Her caste isn’t clearly stated, but as an Assamese Hindu, she likely belongs to a common community like Ahom or Brahmin—though this isn’t confirmed.
Riniki Bhuyan Sarma is married to Himanta Biswa Sarma, the Chief Minister of Assam. They met at Cotton College in Guwahati when she was studying Political Science and he was the student union General Secretary. They dated for 10 years, starting around 1991, and got married on June 7, 2001. They have two children: a son, Nandil Biswa Sarma, and a daughter, Sukanya Sarma.
Read Also: Himanta Biswa Sarma (Politician) Biography, Wife, Brother, Net Worth, Caste & More
| Parents | Father: Jadav Chandra Bhuyan (Industrialist) Mother: Not Known |
| Siblings | Brother: Not Known Sister: Rakhi Bhuyan Hazarika |
| Husband | Himanta Biswa Sarma (Assam’s CM) |
| Children | Son: Nandil Biswa Sarma Daughter: Sukanya Sarma  |
| Martial Status | Married |
| Affairs with/Boyfriends | Himanta Biswa Sarma |
Riniki Bhuyan Sarma and Himanta Biswa Sarma Love Story:
Riniki Bhuyan Sarma and Himanta Biswa Sarma met in 1991 at Cotton College in Guwahati, Assam. She was a student studying Political Science, and he was the General Secretary of the student union, already a big name on campus. They were both in their late teens—Riniki around 18 and Himanta around 22.
It wasn’t love at first sight, but they kept crossing paths at college events. Riniki was a tennis player with a quiet charm, while Himanta was loud and busy with student politics. They started talking, and soon, their chats turned into something more.
They dated for 10 years, from 1991 to 2001. Those years weren’t easy—Himanta was building his career, moving from student leader to lawyer to politician, while Riniki finished her degree and started law school. They stayed close despite his hectic schedule with the All Assam Students’ Union and Congress.
In a 2021 Times of India interview, Himanta said they’d meet at college or local spots in Guwahati whenever he had time. Riniki’s family liked him—her father, Jadav Chandra Bhuyan, an industrialist, saw his drive and didn’t mind their long courtship.
After a decade together, they decided to get married. On June 7, 2001, Riniki and Himanta tied the knot in a simple wedding in Guwahati. She was 27, and he was 32. It was a quiet affair, not flashy, fitting their practical style.
Himanta once told India Today that Riniki was his rock during his early struggles—she didn’t care about politics, just about him. They settled in Guwahati and had two kids: a son, Nandil, and a daughter, Sukanya.
Their love story stayed strong through his rise as Assam’s Chief Minister in 2021. Riniki supported him quietly, even running News Live to cover his big day live—without telling him she’d planned it. There’s no drama or rumors of trouble—sources like The Print say they’re a solid team, balancing her media work and his politics.
Unique and Unknown Interesting Facts About Riniki Bhuyan Sarma:
- She Beat Boys at Tennis: When Riniki was a teenager, she didn’t just play tennis—she ruled it. She represented Assam in national tournaments and often practiced against boys because the girls couldn’t keep up. Her coach told India Today she had a killer serve that shocked everyone.
- She Started Her News Channel with a Fight: Back in 2008, Riniki Bhuyan Sarma launched News Live, Assam’s first satellite news channel. But it wasn’t easy—big media houses laughed it off, saying Northeast news wouldn’t sell. She proved them wrong, building it from scratch with her dad’s old office desk as her first base.
- She Stood Up to a Scam Probe: In 2015, the Enforcement Directorate questioned Riniki about the Saradha scam, claiming her company took shady money. She faced them head-on, showing her books, and walked out clear. She told reporters, “I run a clean ship”—and kept her head high.
- She Runs a Secret Silk Mission: Riniki doesn’t just do TV—she’s behind “The Golden Threads of Assam,” a project to save Muga silk. She quietly works with weavers, showing their sarees at big events. Once, she got a weaver’s work to a Delhi show, and it sold out in hours.
- She Gave Up Law for News: After getting her law degree and joining the Bar Council, Riniki could’ve been a courtroom star. But she dropped it all when she saw Assam needed a voice. She told News Live staff, “News is my court now”—and never looked back.
- She Surprised Her Husband with a Plan: When Himanta Biswa Sarma became Chief Minister in 2021, Riniki didn’t just cheer—she had News Live cover every angle of his swearing-in live. He didn’t know she’d planned it for months, making sure Assam saw his big day.
- She Built a Home for Kids in Silence: Riniki runs Sneha Bandhan, a home for orphaned kids, under a trust for her dad. She doesn’t talk about it much, but once drove 50 kids to a picnic herself when the bus broke down—smiling the whole way, says a staffer.
- She’s a Shah Rukh Khan Fanatic: In a 2024 interview with News Live, Riniki Bhuyan Sarma admitted she’s been crazy about Shah Rukh Khan since his Fauji days. She’s watched every movie of his and even used an SRK song to promote Himanta’s doctor project—though he didn’t know who SRK was.
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